How Are You Going To Follow-Up With Trade Show Leads To Convert Them To Customers?

According to a CSO Insite study, over 90% of trade shows leads "fall through the cracks" due to Follow-Up Failure. Most of those leads will require 5 to 8 touches before they become clients. The problem is most sales reps give up after 3 attempts.

Sales organizations spend thousands of dollars annually on trade shows, business expos and other conferences with no way to track nurture or manage leads generated from them.  Without a system in place to nurture and manage sales leads, they and the marketing dollars spent to generate them, are wasted.

Why not invest in the tools that can increase your Return On Investment while at the same time lowering your cost of sales!
I’m not talking about scheduling "To Do" task, calendar reminders and other manual events. We have a real Automated Sales Assistant to nurture those sales leads.